Whether it’s the iconic golden arches or the famous ‘swoosh’, a great logo instantly identifies a brand. In fact, investing in your logo is probably the most important thing you can do for your business. You and your logo are going to be together for a very long time, and all of your marketing efforts will hinge on that logo, so you have to get along.
A great logo is extremely important to your business, it is essential to help attract new customers. When potential customers see your eye catching logo it will help you to stand out from your competitors. Logos are intended to be the “face” of your company: They are your unique identity, through colours, fonts and images they provide essential information about a company that allows customers to identify with you. A logo is also the cornerstone of your branding.
Logos are the primary element of your brand identity. Your logo appears on stationery, websites, business cards and advertising. A well-designed logo can contribute to business success, while a poorly designed logo can look amateurishness and turn off customers, also a well-designed logo gives a degree of professionalism that helps steer potential clients towards choosing your business rather than a competitor.
Attract new customers
Customers see hundreds of logos every single day, they will know a good logo when they see one. If you have a well designed logo, it will send the right message to potential customers and helps them choose you over your competitors.
Stand Out from the crowd
Flip through the local advertiser and you’ll quickly see that potential customers have plenty of choices with your direct competitors. You’ll also probably notice very few logos stand out. BY getting a professionally designed logo you are immediately differentiating yourself from your competition.
Keep loyal customers
Great service is key to keeping your customers. But what happens if your competitor launches a new logo on their vans, puts up new signage and has shiny new advertising? If your image isn’t as good, your customers may be tempted to move their business.
Over the years we have designed hundreds of logos, below is just a small selection. Click on our design section to learn more about how design can help your business: Design section