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The more participation you can get from your social media, the more likely you are to find new customers.

With the rise of social media and online marketing, accountancy firms have an opportunity to better connect with their local communities. How does Facebook advertising make a difference for small businesses? Is it worth the investment for your CPA firm?

You can set up a Facebook Business Page in a few easy steps

It is very straight forward to set up a page for your accountancy practice. Once you go through the basic set up steps and upload a few pictures, you can invite your current clients to like your Facebook business page. Once your clients like your page, they will see all the updates you post.

Starting a Facebook page is a simple way to stay connected with your current clients in-between visits. You can post links to your website, which will increase your SEO ranking and notify your clients about any important business related news.

You can target your posts at specific locations and gain new clients

You can boost your Facebook posts to be seen by specific demographics in your geographic location. This is helpful if you want to promote a blog post or a post promoting your accounting services.

You can also target the friends of your current clients. That’s a great tactic for tax professionals and any small business. You already have the relationship with the client, why not build one with their friends and networks via Facebook?

Find people similar to your customers

65% of Facebook users check their Facebook feed on a daily basis. Facebook users spend an average of 20 minutes a day on Facebook. You have an opportunity to get in front of potential clients in your community by building a presence on Facebook.

You can increase your website google ranking

Your website information should be listed clearly on your business Facebook page. You can also set up ads that encourage visitors to go to your website. This will increase your website’s clicks and can help you rank higher in Google Search and Google Maps

Facebook provides clear metrics to show how effective your posts and ads are

Traditional radio advertising and print advertising are not as effective or measurable as Facebook. Once you have a Facebook page set up for your business, you can see how many people your ads are reaching and how many people click on your Call-to-Action button.

The more participation you can get from your online community, the more likely you are to find new customers online. You want your clients to be liking and re-sharing your posts. Your clients become the bridge between your business page and new clients.

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