Think of Google Ads like taking an advert in a newspaper. You pay the newspaper to run your advert for one week. With Google Ads you more or less do the same. We give Google Ads a budget, let’s say €200 (or any amount) and we tell them which search terms you want, e.g. ‘landscaper in Killarney’, think of this as what section of the newspaper you want your ad to appear in.
For example a €200 budget. If we set your budget at €10 per day, this is 20 days of advertising. We start with (for example) 50c cost per click and then we work over the campaign to see can we get the cost per click reduced based on your search words. It all depends on how popular your search words are. So, every time someone clicks on your advert it costs you 50c and your advert will stop displaying for the day when the €10 daily budget is reached.
What we do
The small print
We charge €250 per campaign up to a €500 Google Ads budget. You can spend as much money as you wish on a campaign, we are just suggesting €200 as a starting point. Your full budget amount goes directly to Google and we add your credit card to your Google Ads account. We do not receive a commission from Google ‘I wish we did’. All campaigns are charged at a minimum of 3 months. All prices exclude VAT @ 23%.