Straight from the first contact with the employee, the process is not long winded and it is easy to follow. Processes were re-invented to fit into the programme of engagement.

The first message to employees is ‘For peace of mind would you invest 45 minutes to better understand your Pension!’ This process dovetails into the company ‘today . plan . future’ model. This unique approach is a breath of fresh air to the industry.

To support the advisory process, Chatty was integrated into the website. Chatty is an Intuitive chatbot for lead generation strategies. It allows informal engagement with the client in a conversational format with the end goal to help the visitor in the right path, educate and advise them and to ultimately schedule a meeting.

Chatty will ask a prospect to answer just four simple questions and from this information Chatty will build a targeted report, which will be instantly downloaded as a PDF. This report will illustrate the value of their current expected return at retirement versus their target and it will also report how much extra per month they have to invest to reach their target.

A briefing report and appointment scheduling module was also integrated into the process. Now the visitor can generate a report, create a briefing document for the first meeting and schedule an appointment all from the comfort of their couch.

A unique piece of marketing was created for the financial planning division of the business. 68 pages of simple to follow, jargon free help on financial planning.

This piece is a fantastic door opener for the business and instantly creates a wow factor when introduced at a meeting. It has also served as a fantastic direct printing marketing piece, as client engagement has increased.

It is also an essential tool on the online education platform in the form as an eBook.

To create a new way to sell employee pensions, to focus clients on a target driven approach, to ask the question, ‘so what’s your target’. The employee has three targets to aim for €400k, €800k and €2m. These targets were chosen for tax free income, tax-free cash and maximum pension fund.

Results

The targeted process is already in place and it is delivering new business to the company. What is evident for the first time is that clients are not focused on the minimum amount they want to put into their pension, now they can see what they need to do, to get the projected return on their pension at retirement. As a result, clients have increased their pension contributions significantly to attain their new clear target.

Gone are the complicated graphs, reports and projections that are typically associated with the industry. Personalised reports are easy to follow and are generated in seconds.

This format of video is ideal for content retention. Short, memorable clips make an impact on the audience and help provide the viewer with the important information they need to make a decision.

Over the coming year, the plan is to create a series of education modules for the employee pension market. These modules will be offered to each employee through their employer.

To back this up we will be creating Podcasts and Vlogs on the module topics. All of the content that is created will dovetail into a social media marketing plan and will be distributed across all channels.