Daily reality check, based on an average order value of €475: remember there's a layer you can't even measure. The five engaged tones a day that send customers straight to a competitor, the weekend orders that are 100% lost the moment your office closes on Friday, and the customers who hang up and never call back. None of that shows up in your numbers, but all of it shows up in your competitors'.
Is this your Tuesday
at 5:47pm?
The phone rings. You're already on another call.
Customer needs 500 litres by Thursday.
They hang up and order online from your competitor.
That's €475 gone. Forever.
Imagine Tuesday
at 5:47pm differently.
A customer visits your website instead.
Orders 500 litres in 2 minutes.
€475 secured while you finish your call.
Money in your Pocket
That's Just One Call. Here's
What You're Really Losing:
Missed
Calls
2 missed calls/day × 20 days = 40 calls
30% would order = 12 lost sales
Monthly loss: €5,700
After-Hours
Queries
3 queries/week × 4 weeks = 12 queries
30% would order = 4 lost sales
Monthly loss: €1,710
Staff Time
Wasted
Sinéad in your office on the phone: 3 hours daily repeating, "How many litres?" @ €20/hour
This is work that your customers would do themselves online
Monthly waste: €1,200
Your monthly damage: €8,610 that you can measure and €103,320 annual loss.
The worst part? Your competitors capture these customers while you're "too busy to answer".
Cost Calculator
If you stopped losing those calls, what would that add up to?
Three sliders. Ten seconds. Most fuel suppliers are surprised by how quickly the numbers stack up once they see what's walking out the door each month.
Specialist ecommerce platform
SellFuel.ie
Our online platform for Irish heating oil distributors. Live pricing tuned to your wholesale cost, customer accounts that remember the address and tank size, and an order flow built around the seasonal patterns of the trade. Built specifically for fuel businesses, not adapted from a generic shop.
Complex Fuel Pricing
Our websites handle complex fuel pricing that other agencies run away from:
We built our business around solving exactly these challenges. Your website will handle heating oil, HVO, diesel, lubricants – all with zone-based pricing, seasonal adjustments, and customer-specific rates. Automatically.
Multiple fuel types and pricing tiers
Delivery zones with different minimums
Seasonal rate changes
Commercial vs domestic pricing
Volume discounts
Credit accounts
Happy Clients
Real Fuel Suppliers
with Real Results.
These aren't mockups or concepts. They're live websites processing orders 24/7 for family-run suppliers and HVO pioneers, serving customers from Dingle to Dundalk. Traditional heating oil, sustainable fuels, rural routes, and urban deliveries. All of them are capturing orders competitors miss.
Drimoleague · Cork
Tria
Based in Cork, Tria supplies competitively priced heating oil and fuels to homes and businesses across the region.
Shercock · Cavan
Roe Oils
For over 40 years, Roe Oils has been a family-run name synonymous with dependable fuel delivery, serving homes, farms, and businesses across Cavan.
Carrigtwohill · Cork
McGuckian Oils
McGuckian Oils provides reliable fuel delivery for households, agriculture, and commercial customers throughout Cork and West Waterford.
Carrickmacross · Monaghan
Oriel Oils
Serving the northeast for over 30 years, Oriel Oil has built their reputation on competitive prices and reliable delivery across Louth, Meath, and surrounding counties.
Ardfert · Kerry
Atlantic Oils
Atlantic Oils delivers heating oil and agricultural fuel throughout Kerry, from the Dingle Peninsula to Killarney and beyond.
Dingle · Kerry
Geaney Oils
From their base in Dingle, Geaney Oils has kept West Kerry warm for generations, navigating the peninsula's challenging routes in all weather.