You have about eight seconds before they decide whether to keep looking or go back to the search results. Most tourism websites lose them before the first photo finishes loading.
Tourism websites
that earn their keep,
not just sit there looking nice.
For Irish tour operators, visitor attractions, guesthouses and B&Bs.
We build websites that hold a visitor's attention long enough to
turn a casual look into a confirmed booking.
The reality of tourism websites
Four things every tourism operator we talk to is already dealing with.
01 · The eight-second window
Visitors land on a phone,
in poor reception, with
five other tabs open.
02 · The OTA tax
Booking.com takes
20% of every booking
it sends you.
Your direct site is doing nothing to claw any of that back, even though most of those bookers checked your own website first. The gap between an OTA flow and a direct flow is what your year ends up looking like.
03 · Peak season fragility
Your busiest weeks are
also when your website
is most likely to break.
A plugin update at the wrong moment, a hosting blip, a form that quietly stops sending bookings on your highest-traffic Saturday. Most tourism operators have no real cover for the weeks that actually matter.
04 · The photos are doing the selling
Your photos are
doing most of the
conversion work.
And most of the photos on your site were taken in 2019, by someone with the wrong camera, in the wrong light, at the wrong time of year. The website is not the bottleneck. The photos are.
Why we know all this
"Tourism is a sector where the website has to do a job most operators no longer have time to do themselves. We have spent the last thirty years building sites for Irish operators who are running the business and the marketing at the same time. We know what an Irish tourism website actually has to do."
What you get
Three things built for the way
Irish tourism actually works.
Most agencies build websites and walk away.
We design, build, host, and operate platforms for entire Irish industries.
The same craft, the same care, in our own businesses every day.
Built for you
A website that converts.
Built around the way a tourism visitor actually decides. Photos that load fast on phones, copy that speaks plainly, booking flows that do not drop people halfway through. Designed for the reality of how people choose where to spend their holiday in Ireland.
Booking platform for accommodation
BookingNet.ie
Our booking engine for the smaller accommodation operator who wants direct bookings without paying 20% to an OTA every time. Built specifically for B&Bs and guesthouses.
Recent Work
A few of the businesses we
have built websites for lately.
Real tourism websites doing real work. Tour operators taking bookings while they sleep. B&Bs filling rooms in shoulder season. Visitor attractions selling tickets before the gates open. None of these are mock-ups or case-study fiction. They are live, they are earning.
Drogheda · Louth
County Louth Golf Club
County Louth Golf Club, known affectionately as Baltray, is a championship links set on the dunes of the Boyne estuary near Drogheda, tracing its roots to 1892 and refined by Tom Simpson into one of the world's purest tests of links golf.
The site welcomes visitors and members with online tee-time booking, course guides and the story of a links that has hosted the Irish Open and earned the admiration of players like Paul McGinley. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
Killarney · Kerry
Experience Killarney
Experience Killarney brings together seven of the town's most distinctive venues, from hidden whiskey parlours and cocktail dens to Ireland's first hospitality-led hydroponic urban farm.
The site curates twenty-plus bookable experiences into a single filterable platform, built for Wild Atlantic Way visitors and corporate groups looking for something memorable. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
Killarney · Kerry
Wander Wild Festival
Set in the heart of Killarney each April, Wander Wild Festival is a celebration of Kerry’s untamed landscapes, inviting visitors to explore mountain trails, lakes, and hidden islands by day and gather for music, wellness, and cultúr by night.
Rooted in nature, movement, and connection, it brings together hikers, kayakers, poets, and musicians for an unforgettable weekend in one of Ireland’s most beautiful corners. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
Strandhill · Sligo
Strandhill Golf Links
Strandhill Golf Club is a classic 18-hole links course on the Wild Atlantic Way in County Sligo, where Atlantic winds, rolling dunes, and the dramatic backdrop of Knocknarea Mountain create an unforgettable round of golf.
Founded in 1931 and shaped by legendary designer Eddie Hackett, this par-70 course offers a truly authentic Irish links experience. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
Dublin · All Ireland
Valhalla Tours
Valhalla Tours offers small-group adventures across Ireland, blending breathtaking scenery with authentic storytelling and a deep dive into the country’s Viking heritage.
Guided by experienced locals, their tours bring myths, history, and culture vividly to life. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
Mayo · West Coast
Fable Tours
Fable Tours offers intimate farm-to-fork journeys through Connemara, the Burren, and County Mayo, connecting visitors with local farmers, foragers, and artisan producers along the Wild Atlantic Way.
Led by Margaret Leahy, a certified Fáilte Ireland guide with deep roots in the west of Ireland, each bespoke tour weaves food, landscape, and storytelling into a truly personal experience. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
Dingle · Kerry
Historic Dingle Tours
Wander the lively streets of one of Ireland’s most charming harbour towns with Historic Dingle Tours, where 100% local guides have been bringing the stories of Dingle to life since 2014.
Their award-winning 90-minute walking tour weaves together landmarks, characters, and a glimpse of the town’s legendary collection of more than sixty pubs, offering visitors an authentic introduction rooted in genuine local knowledge. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
Westport · Mayo
Soundwave Surf
Soundwave Surf offers instructor-led surf lessons, SUP and sauna experiences on Ireland’s Atlantic coast, welcoming beginners and improvers in a fun, safe and supportive environment.
Led by Graham Sweeney, each session is designed to build confidence while capturing the energy of the ocean. We developed their website as part of the Fáilte Ireland Digital That Delivers programme.
What is changing
Three shifts in Irish tourism
worth watching now.
The websites we are building today are not the websites we built three years ago.
The sector is changing in ways that most operator websites have not caught up with.
Three of those shifts are below.
01
AI search is sending fewer
visitors to operator websites.
More potential guests are asking ChatGPT, Gemini or Google's AI overview where to stay, what to do, where to eat. The sites that win are the ones AI is willing to cite as a source. That changes how a tourism site needs to be structured, written and tagged.
02
The OTA model is under pressure but most direct sites cannot compete.
Operators want direct bookings. Guests would prefer to book direct. But the gap in user experience between Booking.com and most operator websites is still large enough that the OTA wins by default. Closing that gap is now the highest-leverage thing a tourism site can do.
03
Shoulder-season demand is the difference between profit and flat.
Irish tourism is becoming a year-round business at a faster pace than most websites are catching up with. Most operator sites are still designed and written for July. The opportunity for the next two years is in the months either side of it.
Talk to Stephen
A 30-minute call. No pitch.
Just a conversation.
Tell us what your tourism website is and is not doing right now.
If we can help we will tell you on the call. If we can't, we will tell you that too.